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305 East 9th Street
Los Angeles, CA, 90015
United States


We are a brand focused on genuine college apparel and comfortable wear for everyday use. Promoting college spirit in a trendy way.


Want to learn more about the Hype & Vice gameday experience? Read our blog and stay up to date with company updates, product releases, and community events

Welcome to Hype & Vice!

Hype & Vice

Hello everyone!

Welcome to Hype & Vice, a one stop shop for all your collegiate gameday and tailgate clothing needs, completely inspired by students! We have an enormous collection of trendy and cute outfits to choose from so you can look your best for every college event. Every piece we offer is inspired or requested by college students, so you can always get a vibe for what trends are most popular. We hope you enjoy Hype & Vice’s authentic and genuine apparel!

Hype & Vice