Hype & Vice is a brand that taps into the collective spirit of your college experience. Our mission is to embody the spirit, passion and lifestyle of your college years while fostering community and fandom!

We are a brand that puts female college students first (in a VERY male dominated industry). By women and for women we actually listen and cater to what you need. By combining on-trend fashion with University brands we're creating college apparel you'll actually want to wear! Besides... we're all tired of wearing guys oversized tees or pink and shrink'ed styles. Thanks for allowing us to be part of the best years of your life.


We are Hype & Vice and
we are Changing The Game!


#GoGamebaeThatsMyGamebae #TheseAreTheYears