As college students, we created H&V because we were tired of wearing clothes made by men. We design all of our products with you in mind. 😊

Designed by and Owned by Women

As women, we felt excluded by the male dominated industry. That’s why we’re committed to making cute college apparel women actually want to wear. From everyday to game day, we've got you covered. ❤️

We Get It. And We Got YOU.

Hype and Vice is officially licensed. When you buy from us, you're guaranteed to receive high quality products that are NCAA approved. Plus a percentage of every purchase goes back to your college. How's that for school spirit ? 😉

Officially Licensed and We Give Back.