Privacy Policy

Privacy Policy

This Privacy Policy describes how Hype and Vice (“we,” “our,” “us”) collects, uses, and protects your personal information when you visit or make a purchase from hypeandvice.com (the “Site”).

1. Information We Collect

We collect:

  • Order Information you provide at checkout (name, email, shipping/billing address, phone number, payment details)

  • Device Information automatically collected when you use the Site (IP address, browser type, cookies, pages viewed, referring URLs, time zone, and interactions)

We do not knowingly collect or process sensitive personal information unless you voluntarily provide it.

2. How We Use Your Information

We use your personal information to:

  • Process and fulfill your orders

  • Communicate with you about your order

  • Screen for fraud and security risks

  • Improve and optimize our Site

  • Provide marketing and advertising (if you’ve opted in)

Legal bases for processing (GDPR): your consent, performance of a contract (fulfilling your order), our legitimate interests (site security, marketing), or legal obligations.

3. Sharing Your Information

We share your information with trusted service providers (Shopify, payment processors, carriers, marketing partners) only as needed to provide our services.

We do not sell or share your personal information for monetary value.
We may disclose your data if required by law (e.g. subpoena or court order).

Data transfers: Your data may be processed outside your country, including in the U.S. We implement safeguards (such as contractual clauses) to protect your information.

4. Your Rights

Depending on your location (California, EU/UK), you may have the right to:

  • Access the personal information we hold about you

  • Request correction or deletion of your information

  • Request we stop or limit processing of your data

  • Opt out of marketing emails at any time

  • Request portability of your data

California Residents (CCPA/CPRA):You have the right to know what personal information we collect, the right to request deletion, the right to correct inaccurate data, and the right to opt out of the sale or sharing of personal information (we do not sell personal data). To exercise these rights, contact us at: customerservice@hypeandvice.com.

We will not discriminate against you for exercising your privacy rights.

5. Data Security and Retention

We take reasonable steps to protect your personal information (SSL encryption, firewalls, access controls). No method is 100% secure, and you use the Site at your own risk.

We retain your order information as long as needed to provide services and comply with legal obligations, unless you request deletion.

6. Cookies and Tracking

We use cookies, pixels, and similar technologies to improve your experience and serve targeted ads. You can disable cookies in your browser settings or opt out of interest-based ads here:

7. Children’s Privacy

Our Site is not intended for children under 13, and we do not knowingly collect their information. If you believe a child has provided us personal information, contact us to request deletion.

8. Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Please review it periodically.

9. Contact Us

For questions or to exercise your privacy rights, contact us:

Hype and Vice
Attn: Privacy Compliance Officer
2526 S Hill St
Los Angeles, CA 90007
customerservice@hypeandvice.com